Stories
I ‘ve learned a lot about fishing during openers with my pals, but never as much as I learned on a family vacation on Gull Lake. And I was reminded of a very important facet of branding as well. It was 5 o’clock in the morning. Just as I was leaving the dock in the…
Every brand that emotionally connects to its customers, and all the successful brands do, has a duality at its core. Since brand is everywhere, this is true for companies, products, people and especially sports. One example is NFL football. NFL football has a combination of physicality and raw emotion. Those who play the game are…
One of the most challenging tasks in either our personal or business lives is to come up with a name. For example, there was a time several years ago it seemed that almost every young man I met was named Jason. Must have been a lot of parents that liked the name, and as many…
When it comes to our own personal brand, there is the perception we have of ourselves, the perception others have of us and the perception we think others have of us. I was having a disagreement with a friend about how he was thinking about a situation in which we were both involved. He finally…
Our first task working with clients to define and build their brands is to gather as much factual information as we can about the company, its target audience, its history, its core competencies and its competition. We mine a variety of resources. In addition to client interviews, we gather information from their customers, their employees,…
R2-D2 and C3PO were featured robots in the Star Wars movies and depicted as cute and funny, one with a squeaky, animated sounds and the other with what sounded like a computer-generated voice. They provided information and guidance to the galactic explorers as they joined with forces light force battling against domination by the dark…
I’ve had the nickname of dupó since high school. With the last name of Dupont, it seemed to fit and when I first heard someone call me this, I immediately liked it. It meant people were comfortable with me, wanted to connect with me and be a friend. Growing up, I worked in my dad’s…
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