About the Author

Tom has arrived at his point of view about brands after several decades of orchestrating product introductions, managing franchise cooperatives, developing corporate identities, and helped clients of all sizes implement successful brand strategies.

Tom’s combination of experience in sales management, market research, publishing and advertising has been a valuable pathway to becoming a brand builder. There is nothing in this world he gets a bigger kick out of than writing about how brands connect us all.

Tom is a graduate of the University of Minnesota, School of Journalism and Mass Communications.